No more boring meals
My bachelor thesis at Santa Maria/Pauling Group centered around creating a new take on fredagsmys for their core customer: families with small children. ​
It resulted in a few new soft bread product prototypes with matching packaging, one out of which remains confidential.
Testing
final concepts
At a montesori
preschool in Alingsås
Core requirements
The user research focused on small children's experience of eating tacos and the cultural concept of "fredagsmys".
​
-
The bread product must be playful and engaging, while clearly communicating that it is safe and familiar to eat.
-
The packaging must be practical to open and dispose of, while still add to the experience of fun.
​
Concepts
Bataco
Battaco is made with regular soft tortilla bread but has small ears or other fun shapes cut out of the side.
This gives the round tortilla a clear upside and turns teaching your child how to fold a spill-free tortilla into a game where you fold to create a bat.