Employee centric benefit platform
The Idea: Empathic HR
Traditional HR platforms miss the mark on keeping staff engaged and showing costs clearly. When everyone gets the same insurance options, it's tough to personalise your package.
Our concept let's employees take the lead in choosing their insurance benefits and tailor them to fit their life.
Step by step guidance
Insurance is information-dense, so the user flow breaks down the enrollment process into manageable steps without oversimplifying.
Our concept focuses on giving you clever suggestions tailored to your identity and life stage, keeping things clear and straightforward.
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The platform considers what we know about you and your questions, offering choices and info accordingly.
Recommendations & movements
Our aim is to keep you clicking less and gliding smoothly through a customised insurance enrolment, without losing any of the vital information.
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We've designed the visuals to pack loads of info into a dynamic interface, revealing more as you progress.
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We've incorporated various recommendation methods like chats, filters, suggestion panels, and pop-over tips.
As we move to the next phase of testing, we'll probably streamline patterns and concepts.
Thinking app-first on desktop
Our research reveals that most insurance sign-ups happen on computers. But we're keen to ease the transition to an app-centric experience by following some key app design principles:
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Big, easy-to-click buttons.
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Gentle, rounded edges.
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One action per page.
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Of course there is also the reality that most employee enrollments happens on work-devices, which is why we are including both dark and light modes.
How we got there
From experience and research, we knew insurance can be an information jungle for the employee. So we set the goal to create an experience that is explanatory but light weight.
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To set the parameters, we held a collaborative design sprint with researchers, designers and project managers to create an initial concept for admin tools, before tackling the end-user journey.
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After that, we had a period of benchmarking and high-level ideation before a small design team of three, me included, perfected the end-user experience-concept.
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The final video was a collaboration with the marketing team to finish Benify's first ever Red Dot submission.
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